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Amie Sparrow

Amie Sparrow heads up Digital PR at Blue Array. She has worked in both digital and traditional PR and marketing roles for a diverse mix of industries in a career spanning more than 15 years. In the past five years she has built a digitally-focused PR department for a company in-house as well as shaping and leading the Digital PR offering at Blue Array SEO.

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// Initialize dataLayer window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} // Set initial banner state if(localStorage.getItem('consentMode') === null) { document.documentElement.style.setProperty('--cookie-banner-display', 'block'); // Delay showing banner for smooth transition setTimeout(() => { document.documentElement.style.setProperty('--cookie-banner-opacity', '1'); }, 100); gtag('consent', 'default', { 'ad_storage': 'denied', 'ad_user_data': 'denied', 'ad_personalization': 'denied', 'analytics_storage': 'denied', 'personalization_storage': 'denied', 'security_storage': 'denied', 'functionality_storage': 'denied', }); gtag('set', 'ads_data_redaction', false); } else { document.documentElement.style.setProperty('--cookie-banner-display', 'none'); document.documentElement.style.setProperty('--cookie-banner-opacity', '0'); gtag('consent', 'default', JSON.parse(localStorage.getItem('consentMode'))); } // Cookie icon click handler document.getElementById('cookie-icon').addEventListener('click', function() { setConsentCheckboxes(); hideOptions(); document.documentElement.style.setProperty('--cookie-banner-display', 'block'); setTimeout(() => { document.documentElement.style.setProperty('--cookie-banner-opacity', '1'); }, 10); }); // Hide banner function function hideBanner() { document.documentElement.style.setProperty('--cookie-banner-opacity', '0'); setTimeout(() => { document.documentElement.style.setProperty('--cookie-banner-display', 'none'); }, 300); } // Hide options function function hideOptions() { document.getElementById('cookie-options').style.height = '0px'; } // Consent checkbox handling function setConsentCheckboxes() { uncheckAllConsentCheckboxes(); const consentModeString = localStorage.getItem('consentMode'); if (consentModeString) { const consentMode = JSON.parse(consentModeString); const consentMapping = { 'functionality_storage': 'consent-necessary', 'ad_storage': 'consent-ad-marketing', 'analytics_storage': 'consent-analytics', 'ad_user_data': 'consent-ad-user', 'ad_personalization': 'consent-ad-personalization', 'personalization_storage': 'consent-personalization', 'security_storage': 'consent-security', }; Object.entries(consentMapping).forEach(([storageKey, checkboxId]) => { const checkbox = document.getElementById(checkboxId); if (checkbox) { const isChecked = consentMode[storageKey] === 'granted'; checkbox.checked = isChecked; const checkboxDiv = checkbox.previousElementSibling; if (checkboxDiv) { checkboxDiv.classList[isChecked ? 'add' : 'remove']('w--redirected-checked'); } } }); } } function uncheckAllConsentCheckboxes() { ['consent-analytics', 'consent-ad-personalization', 'consent-ad-marketing', 'consent-ad-user', 'consent-personalization', 'consent-security'].forEach(checkboxId => { const checkbox = document.getElementById(checkboxId); if (checkbox) { checkbox.checked = false; const checkboxDiv = checkbox.previousElementSibling; if (checkboxDiv?.classList.contains('w--redirected-checked')) { checkboxDiv.classList.remove('w--redirected-checked'); } } }); } // Button event listeners document.getElementById('btn-accept-all').addEventListener('click', function() { setConsent({ necessary: true, analytics: true, adpersonalized: true, admarketing: true, aduser: true, personalized: true, security: true, }); hideBanner(); }); document.getElementById('btn-accept-some').addEventListener('click', function() { setConsent({ necessary: true, analytics: document.getElementById('consent-analytics').checked, adpersonalized: document.getElementById('consent-ad-personalization').checked, admarketing: document.getElementById('consent-ad-marketing').checked, aduser: document.getElementById('consent-ad-user').checked, personalized: document.getElementById('consent-personalization').checked, security: document.getElementById('consent-security').checked, }); hideBanner(); }); document.getElementById('btn-reject-all').addEventListener('click', function() { setConsent({ necessary: true, analytics: false, adpersonalized: false, admarketing: false, aduser: false, personalized: false, security: false }); hideBanner(); }); // Set consent function function setConsent(consent) { const consentMode = { 'functionality_storage': consent.necessary ? 'granted' : 'denied', 'ad_user_data': consent.aduser ? 'granted' : 'denied', 'ad_storage': consent.admarketing ? 'granted' : 'denied', 'analytics_storage': consent.analytics ? 'granted' : 'denied', 'ad_personalization': consent.adpersonalized ? 'granted' : 'denied', 'personalization_storage': consent.personalized ? 'granted' : 'denied', 'security_storage': consent.security ? 'granted' : 'denied', }; gtag('consent', 'update', consentMode); localStorage.setItem('consentMode', JSON.stringify(consentMode)); }

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