Create Powerful SEO Reports with Looker Studio (formerly Google Data Studio)

We're so confident that no other SEO platform's Looker Data Studio integration is as robust as ours, that we'll even put your SEO dashboards together for you!

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A Comprehensive overview of what you can do with an SEO tool, Big Query & Looker Studio

Looker Studio (formerly Google Data Studio) is a powerful, free data visualisation and reporting tool that empowers SEO professionals to create insightful dashboards. By connecting to various data sources, like Google Analytics and Search Console, you can track key performance indicators (KPIs) and gain a deeper understanding of your SEO efforts.
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On this page we walk you through creating effective SEO reports in Looker Studio, covering everything from connecting data sources to customizing visualisations and sharing your findings.

Let's look beyond the obvious Google Analytics dashboards and explore practical, actionable reports for professional SEO teams using Looker Studio.  We make it easy to create a ‘live’ data studio seo dashboard that presents rankings, crawl data, links, and share of visibility in one easy-to-understand report. This allows for a powerful Google Looker Studio SEO report.

Hidden rankings within AI Overviews

We can give you a level of reporting on how many AI Overviews are appearing for your brand and what your AIO Success Rate% is versus your competitors.

Why not take a look at our AI Overview & SEO Performance Looker Studio Template.

Copy it today.

Local SEO templates

For multi-location brands, you can track your keywords across the country from multiple locations (down to the storefront) and report on your local rankings with heatmaps.  This Data Studio SEO dashboard lets you track and manage your presence in Google Places as well as web search, providing a comprehensive seo report.

Global SEO templates

Breakdown your market share percentage by country and category versus your competition in the countries you serve internationally.  Create a compelling Google data studio SEO report to visualise your global SEO performance.

Completely customised reports

We integrate and sync big SEO data at a granular level into your Google Big Query account. This means you can analyse the data in any way you see fit, including mashing the data up with your own internal business data to generate a bespoke Data Studio SEO dashboard.

We love helping clients to overcome their biggest SEO challenges

Using the Authoritas SEO platform, integrated seamlessly with Google BigQuery and paired with their Looker Studio report templates, has truly revolutionized our SEO reporting process. We can effortlessly track high-level trends and gain critical insights that guide our strategy. The ability to dive deep into detailed data, especially for page optimization, has empowered our team to make informed decisions quickly and effectively. This combination has transformed how we approach SEO, providing both a comprehensive overview and the granular detail needed to stay ahead in a competitive landscape. Our clients benefit from easily-created Data Studio SEO dashboards that provide valuable insights that are hard to find elsewhere.

Reggie Thrower - SEO Account Manager
Reggie Thrower
SEO Account Manager
Mindshare

It was awesome working with you too. I haven’t had a relationship with a vendor that was quite as responsive and helpful as you are.

Joshua Green, Senior Manager SEO at Clutch
Joshua Green
SEO Manager, Hipcamp
Hipcamp

We really enjoy our regular sessions with senior members of the Authoritas team. We’re 100% committed to achieving the best possible SEO results for our clients and it’s great to know that we’ve got a long-standing partner listening, supporting and developing optimisation tools that will help us achieve our goals. We’re excited about the migration from V7 to V8 of the platform in 2023 and looking forward to continuing over a decade’s worth of collaboration.

Rob Best SEO Manager profile picture
Rob Best
SEO Manager
Automotive Transformation Group

I love the Authoritas Keyword Ranking API! It has enabled me to collect vast amounts of data (hundreds of millions of data points through the Brand SERP lens - aka "what does Google understand") that have enabled me to understand how Google "learns" and how to optimise the Brand SERP, trigger Knowledge Panel and push information into the Knowledge Graph from the outside without resorting to tricks and spam. (I don't think many people realise that Knowledge Panel spam is a HUGE thing - maybe Penguin and Panda will seem like glitches in years to come).

Jason Barnard profile picture
Jason “The Brand SERP Guy” Barnard
CEO and Founder
Kalicube.pro

We need a rank tracking solution that fits an international SEO setup covering 100 domains, 30 languages and multiple search engines. Linkdex/Authoritas matches our requirements really well. The team is also a pleasure to work with, it feels more like a partnership rather than a traditional supplier-client relationship as we support each other with insights, ideas and solutions to succeed.

Profile picture of Christoffer Berg Head of SEO at Education First
Christoffer Berg
Head of SEO
Education First

Monthly SEO Reports for agencies and in-house SEO teams

All the essential SEO data that you would want to share is neatly stored, analysed and presented to you in a pre-built Google Data Studio template that you can easily edit.
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Google Analytics
Google Search Console
Keyword Rankings
Share of Search%
Crawl errors
Backlink profile versus competitors
create your free looker studio seo report now

Local SEO Reports for multi-location brands and franchises

You can track hyperlocal rankings in the platform and sync this data into Big Query. This means you can easily visualise your local SEO performance in organic and Google Local packs for both desktop and mobile users nationwide creating a powerful Local SEO report for all your locations effortlessly.

Visualise rankings on a nationwide or global map
Use heatmaps to spot problem areas
Track improvements in organic and local rankings across hundreds of locations
Find problem locations
Find high performing locations
Assess the competition at local and national level
Get a free account

Global Share of Search reporting for multinationals and international retailers

Track the success of each website at a national and international level versus its specific competitors or all competing sites in the SERPs.  See overall performance globally and break it down against competitors by country and category to help you understand your international market position.
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Ideal for global or continental SEO teams
Compare SEO Share of Search%
Compare SEO Visibility and rankings
Enhance with analytics or Search Console data
Show problems and opportunities for each country and category
Show problems and opportunities for each category globally
multinational seo dashboards for enterprises
discuss your custom SEO dashboard needs

Custom SEO reports that are aligned to business goals and KPIs

As the data is stored in Big Query you can easily merge it with other data sources, whether that’s from other SEO tools or your internal business data.

For example, data about sales, revenues or margin at product or page level can be used to create meaningful commercial SEO strategies that drive traffic that converts to sales and helps your SEO team drive real commercial results. This facilitates highly customised and useful SEO reporting.

Integrate with data from other SEO tools
Integrate with internal business data
Align SEO goals and KPIs with organisational goals and KPIs
Justify SEO budgets by forecasting increases in organic revenues (not just increases in organic rankings or visibility)
Create exactly the business dashboard that your company needs to see the real value SEO delivers
Easy to Customise
Setup a meeting

Key Metrics for Your Looker Studio SEO Dashboard

Before diving into creating your dashboards, let's discuss the key metrics you should include.  A powerful Data Studio SEO report will track and visualise these crucial indicators integrating data from multiple sources including Google Search Console, Google Analytics and of course the Authoritas Rank Tracker and crawler.

Impressions: The number of times your website appeared in search results.
Clicks: The number of times users clicked on your website from search results.
CTR (Click-Through Rate): The percentage of impressions that resulted in clicks.
Average Position: The average ranking position of your website for specific keywords.
Keyword Rankings: The position of your website for specific target keywords.
Organic Traffic: The amount of traffic coming to your website from organic search results.
Let's see what we can build for you

Connecting Multiple Data Source to
‍Looker Studio

The easiest and hassle free way to achieve this is to sync our SEO platform with Google Big Query.  This ensures we sync all your essential SEO platform data as it is updated to Big Query and Looker Studio.  This covers keyword rankings, SERPs, crawling, backlinks, market share, analytics and search console enabing you to interrogate and visualise a combination of different data sources in very useful ways.

Connect multiple data sources automatically
Custom Big Query Views handle specific SEO use cases
Multiple pre-built templates so you can get started quickly
Customise daily, weekly or monthly SEO Reports
Use our pre-made diagnostic SEO templates , e.g. For Content Audits
New: In-depth AI Overview & SEO Reporting
Let's talk SEO reporting

Let's put together a killer Google Data Studio dashboard for you for free!

Simply get in touch and we'll setup a short online meeting where we can discuss your goals and work out whether our out-of-the-box solution gives you exactly what you need.

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Featured Posts from our blog

Expert content from our team and our friends. Read our original SEO research studies, news about our software, algorithm updates, SEO advice and opinion.

SERP Organic and AI Overview Volatility Research
Keyword Rankings

SERP Organic and AI Overview Volatility Research

Our latest research study delves into the volatility of Google’s search results, focusing on AI Overviews, organic rankings, and SERP layout shifts. Over a two-to-three-month period, we found that 70% of ranking pages in AI Overviews change, highlighting a significant fluctuation compared to organic rankings. Interestingly, AI Overview rankings and snippets evolve independently of organic results, and changes in SERP layout have minimal impact on ranking stability. With AI-generated search results constantly shifting, understanding SERP volatility is critical for SEO strategies. Read our full report to explore key insights, methodology, and actionable takeaways.

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AI Overview User Intent Research
Keyword Rankings

AI Overview User Intent Research

This unique AI Overview research conducted with Dave Cousin (DavetheSEO & Co.) analysed 10,000+ keywords to reveal how AI Overviews appear differently across search intents. Problem-solving and specific question intents dominate AIO appearances (74% and 69% respectively), while topic research shows surprisingly low rates (3.37%). The findings suggest SEOs should prioritise intent-specific optimisation strategies, especially for problem-solving and specific question content.

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Understanding Google's Search Volume Buckets: A Deep Dive into How Search Volumes Really Work
Keyword Research

Understanding Google's Search Volume Buckets: A Deep Dive into How Search Volumes Really Work

Our analysis of over 60 million keywords reveals that Google groups all search volumes into just 60 predetermined buckets, making search volume data far less precise than most SEO professionals realize. By examining monthly search volumes across all countries, we discovered that keywords need to show dramatic changes (often 20-30%) before moving to a different bucket, explaining why many search volumes appear static for months.

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