As Google continues to evolve its search capabilities, the introduction of AI Overviews (AIOs), formerly known as Search Generative Experience (SGE), has created a huge upheaval for SEO professionals. Understanding the alignment between organic and generative search results has become critical for understanding search intent and maintaining competitive visibility. This post introduces the Authoritas GOA Score™ (Generative to Organic Alignment) and OGA Score™ (Organic to Generative Alignment) as two essential metrics for assessing this alignment and provides practical guidance on how to leverage these insights in your SEO strategy.
How to use Google Data Studio for SEO Reporting
We're so confident that no other SEO platform's Data Studio integration is as robust that we'll put your dashboard together for you!
4 types of Google /Looker Data Studio reports and templates for SEO professionals
Let’s look beyond the obvious Google Analytics dashboards, reports and templates available in the Data Studio community gallery to discover practical, actionable reports for professional SEO teams.
Monthly SEO templates
We make it easy to have a ‘live’ report that presents rankings, crawl, links and share of visibility in one easy to understand report.
Local SEO templates
For multi-location brands you can track your keywords across the country from multiple locations (down to the storefront) and report on your local rankings with heatmaps to track and manage your presence in Google Places as well as web search.
Global SEO templates
Breakdown your market share% by country and category versus your competition in the countries you serve internationally.
Completely customised reports
We integrate and sync big SEO data at a granular level into your Google Big Query account. This means you can analyse the data in any way you see fit, including mashing the data up with your own internal business data.
We love helping clients to overcome their biggest SEO challenges
Monthly SEO Reports for agencies and in-house SEO teams
All the essential SEO data that you would want to share is neatly stored, analysed and presented to you in a pre-built Google Data Studio template that you can easily edit.
Local SEO Reports for multi-location brands and franchises
You can track hyperlocal rankings in the platform and sync this data into Big Query. This means you can easily visualise your local SEO performance in organic and Google Local packs for both desktop and mobile users nationwide.
Global Share of Search reporting for multinationals and international retailers
Track the success of each local online store versus your competition. See overall performance globally and break it down against competitors by country and category.
Custom SEO reports that are aligned to business goals and KPIs
As the data is stored in Big Query you can easily merge it with other data sources, whether that’s from other SEO tools or your internal business data.
For example, data about sales, revenues or margin at product or page level can be used to create meaningful commercial SEO strategies that drive traffic that converts to sales and helps your SEO team drive real commercial results.
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Google's new SERP layouts, featuring AI Overviews, are disrupting traditional SEO visibility and rank tracking models. The AI Overviews, now rolling out globally, introduce complex changes that challenge the definition of a top-ranking site. SEOs must adapt their strategies to navigate these significant shifts in search results presentation.
This is the next wave of our in-depth research into the impact Google's new AI-generative results are going to have on SEO. This time we focused on the impact on brand terms, brand + product or service, brand + generic terms and compare the results to generic terms and product or service terms. The SERP is going to change and it's going to have an impact across all 15 markets we studied.