Page Structure & Content API for On-Page SEO

You can of course use Wikipedia’s own API, but this does require some technical know-how.  Or you could use our content API to download and analyse content in a structured way from any Wikipedia page.  The bonus being, is that then you can use our API to download content from any publicly accessible page on the internet.

Think more broadly than keywords.  Lots has changed with a succession of Google algorithm updates over the past few years (e.g. Hummingbird, Rank Brain, Product Reviews, Helpful Content, etc) and stuffing your page with keywords is a losing SEO strategy.  

Try and provide your unique take on a topic, covering it in detail in a way which showcases your unique knowledge and subject matter expertise.  Think more about whether you have covered all angles for the topic, rather than whether you have used every conceivable synonym for the most common keywords in your niche!  Write content that your users and customers will find helpful, interesting and engage with.  Do the ‘So what?” test.  Is this content worthy of being shared

If it’s good for your target audience then it’s likely to be good for Google.    Google talks about Expertise, Authority and Trust (EAT), does your page shows your EAT in all its glory?

There’s no such thing as a Google EAT score that you can compare, so the key question is whether your content is better than your competitors’ content on the same topic.

How can you tell?  Well, where you rank relative to your competitors is a tell-tale sign of course, but there are other ranking factors at play here such as technical SEO and backlinks to name but two.

Why not do some focused market research amongst your target users and get them to rate unbranded versions of the pages?  Give them tasks to complete and see whether they have a higher task completion rate or speed on your competitors’ pages or yours.  Get your content peer-reviewed or use your network to get expert commentary.

Why not copy some of the tasks that Google gives its own Search Quality Raters?

Think more broadly than keywords.  Lots has changed with a succession of Google algorithm updates over the past few years (e.g. Hummingbird, Rank Brain, Product Reviews, Helpful Content, etc) and stuffing your page with keywords is a losing SEO strategy.  

Try and provide your unique take on a topic, covering it in detail in a way which showcases your unique knowledge and subject matter expertise.  Think more about whether you have covered all angles for the topic, rather than whether you have used every conceivable synonym for the most common keywords in your niche!  Write content that your users and customers will find helpful, interesting and engage with.  Do the ‘So what?” test.  Is this content worthy of being shared?

Crawl your pages.  Either individually using an API or service like our Content API, or by using any website crawler.  Both will check for common SEO issues such as missing or duplicated meta data, slow pages, etc.

You can use AI-enabled writing tools to improve your on-page SEO.  Indeed, we use Open-AI’s API to power our AI-assisted SEO content writing tool.  But you need to give it direction to start writing on the topics that you are missing, so for this you need to analyse competing pages and the SERP.  

Furthermore, for the content it helps you produce to be good enough, you really should have a human editorial team re-writing and adding individualised and original content that only your experience and expertise can provide.  That’s why we’ve built an editorial workflow and approval process for any AI generated content our AI-powered content assistant produces.