Keyword Ranking data and tools you can rely on

Understanding your keyword rankings is crucial for SEO success. It's a measure of how visible your website is in search engine results for specific keywords, directly impacting your organic traffic and online visibility.

Tracking these rankings allows you to monitor your SEO performance, identify opportunities for improvement, and stay ahead of the competition. A keyword rank tracker simplifies this process, providing valuable insights and automating data collection.

If you're looking for a keyword ranking software to track AI Overviews (formerly known as SGE - Search Generative Experience) then you have come to the right place.

6 Reasons Why Authoritas Outperforms Other Keyword Ranking Tools

Are you getting the most out of your current keyword ranking tool? Authoritas offers several key advantages that set it apart from the competition, delivering more accurate data, deeper insights and a streamlined workflow.

Rank tracking capabilities now include generative experience tracking

AI Overviews

Monitor your rankings in Google's new Search Generative Experience.

We can tell you who is ranking before and after the AI Overview is clicked.

+ In-depth AI Overview analysis.

Accurate

We use a real anonymous web browser to emulate a real user and improve data accuracy.

We 'type' our queries and paginate like a real user. Most ranking software gets 100 results at a time which is much less accurate.

As a leading keyword rank monitoring provider, Authoritas is focused on delivering the highest levels of accuracy to suit your keyword ranking needs.

>50 SERP Features & User Intent

No other SEO platform detects as many Google Universal SERP features or gives you full user intent scores, including detecting local intent.

This comprehensive SERPs analysis provides unparalleled insights into the new features that Google is introducing all the time helping you to keep pace with the ever-changing SERPs.

Global scale with hyperlocal accuracy

Query any major search engine internationally and zoom in to post/zip code or even decimal latitude and longitude to get keyword rankings from your front door.

Our website keyword ranking checker offers truly global reach and accuracy that is essential for Local SEO rank tracking.

Advanced Insights

Use advanced filtering to see page flux and page cannibalisation, side by side comparisons between devices and competitors, rank changes, SERP feature changes and much more.

Our sophisticated keyword ranking tool has been developed for more than a decade and helps you manage your rankings strategically so no ranking opportunities are missed.

Multi-platform

Access your keyword ranking data in the user interface, in Google Sheets or Excel, in your internal SEO dashboards using our Platform API, in Big query and Google Looker Data Studio. Or even, use our SERPs API and take it anywhere.

Our flexible keyword ranking software fits seamlessly into your existing workflow.

We love helping clients to overcome their biggest SEO challenges

Here's just what a few SEOs think about our keyword ranking capabilities.

We need a rank tracking solution that fits an international SEO setup covering 100 domains, 30 languages and multiple search engines. Linkdex/Authoritas matches our requirements really well. The team is also a pleasure to work with, it feels more like a partnership rather than a traditional supplier-client relationship as we support each other with insights, ideas and solutions to succeed.

Christoffer Berg

Head of SEO

Education First

The best two things about Analytics SEO (Now Authoritas) are: 1. Monitoring you clients' keyword rankings. ASEO has the BEST data. Our agency's CEO has heard from many sources that the keyword ranking data ASEO has is the best in the industry. You can monitor a client's keyword ranking across many search engines, countries, states, and even cities. 2. Customer service is AMAZING. Even though they are a British company, their customer support is top notch for us users in the states. Many times, Laurence, the CEO of ASEO, personally follows up on customer questions, etc.

Hans Peter Sandbech

Ecommerce | Project management | Digital marketing

GroupM

Organic search is a massive opportunity. Our consumers want to buy the right handset and they do a lot of research. So the opportunity isn't just in search engine rankings, it is in getting a better understanding of where consumers go in the wider digital ecosystem and exploring how we can work with third party sites and influence consumers as they are conducting their research. Linkdex has helped us do this.

Thomas Messett

European Head of Digital Marketing

Microsoft Mobile

The analysis of keywords, research and identification of trends is very important to a site like ours. The Market Intelligence solution enabled us to detect opportunities easily. It also allowed us to identify competitors who are targeting high value keywords which allowed us to identify their strategy.

Gregory Florin

Head of SEO

LaRedoute

More than happy with the service, and more than happy to get our clients to use it. Had some brilliant results using the FAQ Explorer and today I am yet again, using Visibility Explorer for another sales opportunity. Simply cannot live without the tools you provide.

Grant Whiteside

Director

SEO-Marketing-Consultant.co.uk

New - AI Overview rank tracking

We're already tracking AI Overviews (AIOs). So, as soon as Google rolls it out in your country we've got you covered for everything you will need to know.
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What percentage of your keywords have AIOs?

What types of AIO appear?

Which competitors are ranking for AIOs?

What percentage of generative URLs come from the top organic results?

How does Google reformulate the user's original query?

book a time to discuss aio tracking

All the Essential Keyword Rank Tracking features you expect

Authoritas is the website keyword ranking checker that delivers!
We’ll import your data from your current SEO ranking tool for free and you’ll want us to do this when you realise the significance of the keyword insights you can get using the Authoritas rank tracker.

Schedule your keyword rankings when you want

Daily, weekly, fortnightly, monthly

Unlimited competitors

Every major Universal search feature tracked

User intent for every keyword in any language

A level of accuracy that you’ve not experienced before

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Global search engine coverage

Suffice to say we support all the major search engines in the major markets and languages they serve. We are also planning to add the next generation of AI Search Engines like SearchGPT and Perplexity very soon. (Ask us to show you this when we meet).
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Google - Including AI Overview responses

Bing - Including CoPilot responses

Yandex

Baidu

Yahoo

Naver, Sogou, Seznam and more

See pricing

Over 50 major Universal SERP Features

No other SEO tool comes close to detecting and reporting on all the significant types of Google search feature.

AI Overview Clicking & Tracking

Organic & Paid search

Videos, Images, Social, News

Shopping and product carousels

Local packs and business listings

Industry specfic features

Google Knowledge graph

List of Google's SERP features

Manage Ranking Flux and Keyword Cannibalisation

Stop competing with yourself - SEO is hard enough as it is!

Identify when and where ranking flux, or keyword cannibalisation is occurring

See all of the pages which rank (and have ranked, over time) for a given keyword

Identify, manage, and optimise similar keywords and pages

Get a free account

Hyperlocal Rankings go beyond Zip code to your front door

Over the past decade, we have established our own private network infrastructure, servers and proxies in major international markets. It also means we can geolocate our search engine queries much better than most alternative rank tracking software.
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We use a real browser so can geolocate like a real user

Query at national, state, county, town or postcode level

You can even customise your ranking location to your client's office address or your front door!

No nasty 'SEO Hacks' used here

Put us to the test

What does Google think the user's search intent is?

We have a unique algorithm that analyses the SERP for every keyword to give you a keyword intent score showing you what we believe Google thinks the user intent is.

Navigational

Informational

Research (commercial)

Transactional

Dominant Intent

Local Intent

Our thoughts on user intent

Accurate traffic forecasting

Predict the ROI for your SEO campaigns with our SEO forecasting tool which uses your ranking data to make estimations of future scenarios.

Turn ranking data into better, smarter forecasts.

Predict increases in organic visits and $value based on possible improvements in your rankings

Advanced forecasting allows you to forecast over a time horizon

Use website analytics data to predict future conversions and calculate your ROI

Try it for free

Benefits of using a Keyword Ranking Tool for SEO Teams

For SEO Agencies: Streamline client reporting, monitor keyword rankings across multiple campaigns, and gain a competitive edge with in-depth SERP analysis. Our API SERPS solution allows you to efficiently manage numerous clients and projects, offering a clear overview of performance.

For SEO Professionals: Track your website's performance, analyse competitor strategies, and identify new opportunities with precise ranking data and comprehensive SERP feature extraction. Our ranking API empowers you to make data-driven decisions.

For Businesses: Monitor your brand's online presence, track competitor activity, and understand customer search behavior with accurate and reliable ranking data. Gain valuable insights into your search engine rankings using our API and adapt your strategy accordingly.

Improve content optimisation: By understanding which keywords are driving traffic and ranking well, you can tailor your content strategy for better results. Optimise your website's content effectively based on keyword ranking data.

Measure ROI of SEO efforts: Track the impact of your SEO campaigns by monitoring the growth in organic traffic and conversions related to targeted keywords. Aligning keyword ranking with business goals delivers greater ROI.

Discover for yourself why we're different to other SEO tools

BOOK A MEETING Learn more

AI Overvieew rank tracking software screenshot of the SERPs

Questions about keyword ranking

How does your keyword ranking pricing work?

Keyword rank check allowances vary by package (1 keyword rank check is 1 keyword check in 1 search engine). Checkout our plans and pricing for more details.

Pricing

How do I check my keyword ranking?

You can check your keyword ranking yourself using any internet connected device.

The issue with doing this is that it’s manual, it’s time consuming and expensive to scale for lots of keywords.

You also still have to download and store the data before visualising and analysing it.
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Not to mention that the results will be biased to what Google knows about you and your device, IP and search and location history.

It is much easier and you will get much better results if you use a keyword ranking tool, like Authoritas, that can automate this whole process for you.

How do I check my keyword ranking on Google and other search engines?

Want to know how to check your keyword ranking on Google, Google Local/Maps, Bing, Yahoo, Yandex, Baidu, Naver, Sogou, DuckDuckGo or any other search engine? Well, you could simply go to the relevant search engine and type in your keyword and capture the results. Then repeat this hundreds or thousands of times.

Apart from not being a very efficient solution, it would also not give you very accurate results as most search engines personalise the results to some degree based on which country or language version you are trying to query, whether you are logged in, your search history, cookies, search history from your IP address, your device and your location (geolocation is detected via the browser or even WIFI or assumed from your IP address).

For this reason, you need to use a keyword ranking tool, like Authoritas, which can emulate what a search engine would show a real anonymous user from a given location on a mobile or desktop device.
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This allows you to use an efficient process which can get you accurate international, national or local results anywhere in the world.

How can I improve my keyword ranking?

When it comes to increasing your keyword ranking, there are three main types of methods you can use: on-page optimisation, off-page optimisation, and technical optimisation. In order to choose the best method for your site, you need to first understand each of these types of optimisation.

On-page optimisation is the process of making your site's pages more friendly to search engines. This includes adding keywords to your title tags, meta descriptions, and header tags, as well as ensuring that your site's content is high-quality and relevant to your target audience.

Off-page optimisation is the process of improving your site's ranking through external means. This includes developing strong links back to your site from other high-quality sites, as well as promoting your site through social media and other online channels.

Technical optimisation is the process of ensuring that your website is as robust as possible. This includes eliminating errors from spider traps, server issues, dead links, poor mobile experience and poor page experience (speeding-up large slow loading pages which users hate).
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A combination of all these elements applied systematically over-time will improve your appeal to users and will likely see a corresponding increase in your organic search engine rankings.

Can you import keyword rank history from other keyword ranking tools and SEO platforms?

Yes, we can almost always convert and import your keyword ranking history from other SEO platforms. This is normally done by you exporting a .csv file of your projects from the other keyword or SEO tool.

For large enterprise customers and agencies with hundreds of website and hundreds of thousands of keywords, this can also be done by using the other platform’s API if they have one – please ask your Client Success Manager for details.

We have successfully imported clients’ keyword ranking data, including historic ranking information, from the following SEO Platforms and SEO Tools.

Please let us know if you are using different software and you are considering moving to us, and we will happily investigate how easy it will be to migrate your SEO data.

SEO SaaS Platforms:
• Ahrefs
• Brightedge
• Conductor
• Moz
• Pi Datametrics
• Raven
• Rio SEO
• SEMrush
• SEO Clarity
• SearchMetrics

Keyword Ranking Tools:
• Accuranker
• Advanced Web Rankings
• Ranks.fr
• SERPs.com
• WebCEO
• Yooda

How do I see keyword rankings in Google Analytics?

Ever since Google introduced ‘Not provided’ and started replacing your keywords with the dreaded ‘not provided’ text instead, the value of using Google Analytics to see which keywords are important contributors to your organic traffic has diminished considerably, as now over 90% of all keywords are hidden.

But you can connect your Google Search Console account to your Google Analytics account and this gives you a few different ways to see your keyword rankings in Google Analytics.

The first way is to go to the Acquisition tab and then click on All Traffic. Under the Source/Medium column, you'll be able to see your keyword rankings.

The second way is to go to the Behaviour tab and then click on Site Content. Under the Landing Pages column, you'll be able to see your keyword rankings.

The third way is to go to the Conversions tab and then click on Goals. Under the Goal Details column, you'll be able to see your keyword rankings.

But the best way is to use an SEO tool, like Authoritas, which tracks millions of keywords so can give you insights as to which are your money keywords without using analytics data from Google, Adobe or other website analytics software.

What is a good keyword ranking?

First, let's start with the basics. What is a keyword ranking? In essence, it's a measure of how well your website is doing in the search engine results pages (SERPs) for a given keyword or phrase. The higher your ranking, the more likely you are to be found by potential customers.

This is why monitoring your keyword rankings is important.  If your competitors are higher than you for keywords that your potential customers are typing then they will be getting more clicks and more potential customers than you, directly impacting the financial performance of your business and your competitiveness.

What is a good ranking?  Well, someone has to be first.  If you have really relevant and helpful content and can demonstrate your expertise in an area then you have a shot at ranking first.  Many click-thru rate and user studies have demonstrated that the first organic result gets a disproportional number of clicks compared to the second, third and lower placed listings.  So, strive for number 1, if you really feel you have the expertise to deliver the best results to users for a given term.

Also remember, that it’s not just about ranking in the organic results any more.  You can also look to rank first for any number of universal search features which are prominent for your keywords, including image, video, news, research guides and local packs.

Analysing your competitors' keyword rankings is essential for identifying opportunities and threats. A good keyword ranking report should allow you to compare your performance against competitors, revealing keywords where you can outrank them and areas where they are dominating. This information informs your SEO strategy and helps you focus your efforts on the most valuable keywords.

What is a keyword ranking report?

A keyword ranking report is a document that shows how a website or web page is performing in terms of search engine ranking for specific keywords or phrases. The report can be used to help identify which keywords or phrases are most important to the site's marketing efforts, and to track the site's progress over time.

The easiest way to generate a keyword ranking report is to use your favourite SEO platform or keyword rank tracker. Obviously, we’d say that the Authoritas keyword ranking tool does this as well (if not better) than any other keyword tool. Whichever, tool you use, ensure that as a minimum if offers you:

- Daily rankings
- Accurate rank checks from using a real browser and location (not SEO trickery)
- Different rankings for mobile and desktop users
- SERP feature detection so you can see opportunities for all types of content
- User Intent so you can focus on commercial not informational keywords (for the majority of users anyway)
- Keyword grouping or Tagging
- Search volumes
- Comparison of changes over time
- A variety of export formats including Excel, .csv and Google Looker Data Studio

Featured Posts from our blog

Expert content from our team and our friends. Read our original SEO research studies, news about our software, algorithm updates, SEO advice and opinion.

Keyword Rankings

SERP Organic and AI Overview Volatility Research

Our latest research study delves into the volatility of Google’s search results, focusing on AI Overviews, organic rankings, and SERP layout shifts. Over a two-to-three-month period, we found that 70% of ranking pages in AI Overviews change, highlighting a significant fluctuation compared to organic rankings. Interestingly, AI Overview rankings and snippets evolve independently of organic results, and changes in SERP layout have minimal impact on ranking stability. With AI-generated search results constantly shifting, understanding SERP volatility is critical for SEO strategies. Read our full report to explore key insights, methodology, and actionable takeaways.

Keyword Rankings

AI Overview User Intent Research

This unique AI Overview research conducted with Dave Cousin (DavetheSEO & Co.) analysed 10,000+ keywords to reveal how AI Overviews appear differently across search intents. Problem-solving and specific question intents dominate AIO appearances (74% and 69% respectively), while topic research shows surprisingly low rates (3.37%). The findings suggest SEOs should prioritise intent-specific optimisation strategies, especially for problem-solving and specific question content.

Keyword Research

Understanding Google's Search Volume Buckets: A Deep Dive into How Search Volumes Really Work

Our analysis of over 60 million keywords reveals that Google groups all search volumes into just 60 predetermined buckets, making search volume data far less precise than most SEO professionals realize. By examining monthly search volumes across all countries, we discovered that keywords need to show dramatic changes (often 20-30%) before moving to a different bucket, explaining why many search volumes appear static for months.