
Our latest research study delves into the volatility of Google’s search results, focusing on AI Overviews, organic rankings, and SERP layout shifts. Over a two-to-three-month period, we found that 70% of ranking pages in AI Overviews change, highlighting a significant fluctuation compared to organic rankings. Interestingly, AI Overview rankings and snippets evolve independently of organic results, and changes in SERP layout have minimal impact on ranking stability. With AI-generated search results constantly shifting, understanding SERP volatility is critical for SEO strategies. Read our full report to explore key insights, methodology, and actionable takeaways.