You're an SEO, so you're probably already using ScreamingFrog or another SaaS crawler - so what does Authoritas give you that's different?
For hardcore technical SEO audits, Authoritas’ powerful site crawler can help you identify broken links and duplicate content. Find what’s broken, and fix it fast.
Compare scheduled crawls or crawl on-demand.
Evaluate how well each crawled page is performing for its targeted keywords.
Review potential SEO visibility and page optimisation for mapped pages and keywords.
Do the pages you’re trying to rank have a sufficient number of internal and external links and optimal link anchors to facilitate a high-ranking position for your targeted keywords?
Use organic sessions to prioritise which pages to attend to.
Evaluate traffic sources, user engagement metrics and the sales/conversions value contributed by a page.
Our crawler can answer many questions about your own website and your competitors’ sites.
Join the dots between technical and content work on your website and the impact it has on your search engine rankings.
Once you’ve fixed your site’s major technical SEO issues and any on-page SEO problems and have mapped each page to your target keywords. Then you can check whether each page has enough internal and external links to rank.
The additional layer of analytics data helps you with many SEO tasks and projects such as content audits and website migrations.
Indexing and crawling are two different but related concepts that are important to understand for any website owner and for anyone interested in search engine optimisation.
When Google sends its spider (Googlebot Smartphone) to crawl your website it starts to visit pages to download and analyse your content and website code. Google then decides how much of your site content is worthy to get indexed. Google will come back and crawl your site at the time interval that it determines.
This is a fairly large topic. A good starting point is creating a Google Webmaster Tools account and reading Google’s guidelines for webmasters.
Crawling refers to the actions undertaken by a software programme commonly referred to as a web spider which visits your website and downloads content from your pages.
Indexing refers to how the crawled and downloaded data is stored and presented to users.
Crawling and indexing is something that all search engines do.
When SEOs talk about crawling, they are normally referring to one of two things;
1. Either Googlebot (smartphone) which is crawling your website to index and display your content in Google’s (or other search engines) search engine results pages; or
2. A site crawl that the SEO has done using an SEO crawling tool to find technical and content issues that might be getting in the way of Googlebot and might be preventing all your content being crawled, indexed and ranked.
The Authoritas spider follows similar methodology to Googlebot, to crawl all the pages on your website. The amount of data and depth of data shown by Google in Google Webmaster Tools will differ from the Authoritas crawler.
But the Authoritas crawler will also merge the website crawl data with other useful metrics from Google or Adobe analytics, backlink data from Majestic and Authoritas ranking data to give you far more actionable advice.
Oh, and of course you cannot crawl competitors’ websites using Googlebot!
This will vary according to the size of your website and how authoritative it is in Google’s eyes. A well-established site with millions of users and rapidly changing content, like the BBC home page for example, will get crawled extremely frequently (multiple times per hour) but a newly indexed websites with a few static pages and no links may only get crawled every few days.
To see how often you are getting crawled you can see a chart in your Google Search Console account.
To see which search engine bots are crawling your site the best place to start is to check your server logs.
Server logs can be difficult to get at, depending on your technology stack and technical skills and can be very large.
We have a new product in beta that makes this much, much easier – feel free to contact us for a free trial.
If everyone else is using famous SEO brands such as SEMrush, Ahrefs or Moz then how are you going to gain a competitive advantage?
Expert content from our team and our friends.
Read new about our software and algorithm updates, SEO advice and opinion.
Our analysis of over 60 million keywords reveals that Google groups all search volumes into just 60 predetermined buckets, making search volume data far less precise than most SEO professionals realize. By examining monthly search volumes across all countries, we discovered that keywords need to show dramatic changes (often 20-30%) before moving to a different bucket, explaining why many search volumes appear static for months.
Authoritas introduces the industry's first dedicated Looker Studio dashboard combining SEO and AI Overview (AIO) performance metrics. This innovative visualisation tool brings your AIO data to life with comprehensive KPIs, advanced performance analysis, and competitive insights. Track essential metrics like AIO Success Rate, average AIOs per keyword, and comprehensive performance scores while comparing organic and AIO visibility across domains. Available now for Authoritas users with BigQuery integration.
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