Page Experience
Core Web Vitals

Ensuring your pages deliver a great experience to users on mobile and desktop devices is a critical part of optimising your website. We automate the process of checking your pages and competing pages at scale, so you can identify and resolve any issues impacting your users and your rankings.

Request your free competitor analysis

Track and Visualise Google's Core Web Vitals

With the Authoritas Page Experience module you can check any page on the web to see how good a page experience it provides to users on mobile or desktop devices.

We automate requests to Google's Lighthouse API for you

Just like using Google PageSpeed Insights or Lighthouse in Chrome

Visualise changes in metrics over time

Annotate changes made to your site so you know what's moving the needle

Check multiple pages at once

Try it now

Compare Core Web Vitals vs Competing Pages

Page Experience is a Google Ranking factor. This is something you can control and can be better at than most of your competitors, with the right approach by your website developers and your technical SEO team.

Track key competing landing pages against each other

Upload 100 competing domains and benchmark your site against the whole industry

Easily repeat this to check progress over time

Evaluate which Core Web Vital indicators are holding your site back and prioritise technical solutions

open an account

Download and Share Performance Data and link to full Lighthouse reports

We make it easy for SEO teams to get these important performance metrics into the hands of the technical SEOs and website developers who can remedy the issues identified.

Create and assign tasks to your engineers

Or give them access to the module directly

Engineers can then test and re-test pages as they make technical improvements

Download and share .csv or .xls files

See pricing packages

FAQs about Google Page Experience?

What is Google page experience?

Search engines assess the quality of your pages with a set of signals to measure how user friendly a page is and determine the quality of the experience on the page.

These signals include data such as loading performance, mobile friendliness and Core Web Vitals.

You can learn more about how to optimise your page for these changes in chapter 4 of the Technical SEO Guide.

Technical SEO Guide

Is Page Experience a ranking factor?

Yes. Google has included page speed as a ranking factor for years, but the Page Experience update goes beyond just page speed.

Google started rolling out its Page Experience algorithm update in June 2021. This update was designed to reward sites that offered users a superior experience with a rankings boost.

This means that your pages need to score well on the three essential elements of Core Web Vitals; Largest Contentful Paint, First Input Delay and Cumulative Layout Shift.

How do I check my Core Web Vitals and Page Experience?

With the Authoritas Page Experience tool you can see your key performance metrics that Google uses to rank your page, including SI (Speed Index), FCP (First Contentful Paint), and LCP (Largest Contentful Page) and many more. Using this data you can make informed decisions about your pages and improve them and their experience.

How does Google measure user experience?

Google uses several different metrics to measure the experience of your web pages.

This data is then used by Google to determine how user friendly your website is; the better your pages perform, the better your pages will rank.
These metrics include measures that gauge the loading performance, responsiveness and visual stability from a user’s perspective.

Google’s “Core Web Vitals” are the 3 metrics that you really need to address first, they are; LCP (Largest Contentful Paint(, FID (First Input Delay) and CLS (Cumulative Layout Shift).
There are also other important metrics besides these three core performance metrics, but you can get to the others later!

You can track these metrics and other page performance KPIs in the Page Experience tool in Authoritas.

How do your pages stack up against the competition?

Send us a list of URLs and we'll automatically compare your Core Web Vitals against your competing sites to see good your website is.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

No spam guarantee

Featured Posts from our blog

Expert content from our team and our friends. Read our original SEO research studies, news about our software, algorithm updates, SEO advice and opinion.

Keyword Rankings

SERP Organic and AI Overview Volatility Research

Our latest research study delves into the volatility of Google’s search results, focusing on AI Overviews, organic rankings, and SERP layout shifts. Over a two-to-three-month period, we found that 70% of ranking pages in AI Overviews change, highlighting a significant fluctuation compared to organic rankings. Interestingly, AI Overview rankings and snippets evolve independently of organic results, and changes in SERP layout have minimal impact on ranking stability. With AI-generated search results constantly shifting, understanding SERP volatility is critical for SEO strategies. Read our full report to explore key insights, methodology, and actionable takeaways.

Keyword Rankings

AI Overview User Intent Research

This unique AI Overview research conducted with Dave Cousin (DavetheSEO & Co.) analysed 10,000+ keywords to reveal how AI Overviews appear differently across search intents. Problem-solving and specific question intents dominate AIO appearances (74% and 69% respectively), while topic research shows surprisingly low rates (3.37%). The findings suggest SEOs should prioritise intent-specific optimisation strategies, especially for problem-solving and specific question content.

Keyword Research

Understanding Google's Search Volume Buckets: A Deep Dive into How Search Volumes Really Work

Our analysis of over 60 million keywords reveals that Google groups all search volumes into just 60 predetermined buckets, making search volume data far less precise than most SEO professionals realize. By examining monthly search volumes across all countries, we discovered that keywords need to show dramatic changes (often 20-30%) before moving to a different bucket, explaining why many search volumes appear static for months.