Dashboards for SEO

An SEO dashboard is typically a web page showing useful summary performance about your website’s organic traffic.

You can create an SEO dashboard easily in an SEO platform like Authoritas or another website analytics platform (e.g. Adobe, Google Analytics) or general SaaS dashboarding software (e.g. Domo, Google Data Studio, Klipfolio and hundreds of others) and in specific business intelligence tools (e.g. PowerBi, Tableau) if you connect them to your database or APIs.

The best SEO dashboards combine and summarise headline data from many different sources such as Google Analytics, Google Webmaster Tools, a keyword rank tracker like Authoritas, a website crawler and a link data provider like Majestic.   

The important consideration is context; you really need to understand who your competitors are and how they are performing to determine how well you are doing and what you need to do to perform even better.

These are specific dashboards that contain widgets solely focused on SEO data and insights.  Typically, these would contain key widgets and metrics such as:

• Organic Traffic over time
• Organic conversions over time
• Organic revenue or ecommerce transactions over time
• Organic Referrals
• Desktop vs Mobile Organic Sessions
• Top Organic Landing pages and engagement metrics (bounce rate, time on site)
• Slow loading pages

There are a few different ways that you can go about building your own dashboard. One way is to use a pre-made dashboard software, such as Tableau, QlikView, or Microsoft Power BI.

These software programs allow you to create custom dashboards by dragging and dropping different widgets onto your canvas. Another way to build a dashboard is to use a programming language such as Python or R.

With this approach, you would need to create the dashboard from scratch by coding the different widgets and visualisations. This can be a more difficult process, but it also gives you more flexibility in terms of the look and feel of your dashboard.

No matter which approach you choose, there are a few key things to keep in mind when building a dashboard.

1. Choose the software you want to use to create your dashboard.
2. Decide what data you want to include in your dashboard.
3. Choose the layout and design for your dashboard.
4. Collect the data and create the dashboard.
5. Test the dashboard to make sure it is working correctly.
6. Make any necessary changes or adjustments.
7. Publish and share your dashboard. 

These are pre-configured dashboard that users can share and are common in tools such as Google Analytics.  This is a great way for experienced users to share their knowledge by providing actionable dashboards that others can easily adopt.

Yes, if you configure your site on our platform then you can easily use any of the pre-configured dashboards set out on this page.  We also provide full platform training to all clients and can configure your dashboards as part of this.

We can also offer professional services to create advanced big data powered SEO dashboards for SEO agencies, eCommerce sites and multi-national enterprises.

Creating a SEO dashboard in Google Analytics using the interface is a very simple process.

First, you need to log into your Google Analytics account and then navigate to the website for which you would like to create a SEO dashboard.

Once you have loaded the website, click on the “Admin” tab in the top navigation bar and then select “Customization” in the menu on the left-hand side of the page.

Once you have clicked on “Customization”, you will be taken to the page where you can create custom reports and dashboards.

To create a new dashboard, click on the “New Dashboard” button in the top.  Then just add the widgets you want.