You don’t need to hire a developer to create your own customised and actionable SEO Dashboard. Using our platform, our platform API or our Big Query & Looker Studio integration we offer SEO teams a number of flexible ways to create powerful and really useful SEO reports and diagnostic reports.
An SEO dashboard is more than just a collection of data; it's a powerful tool that provides actionable insights into your website's performance. By visualising key metrics, an SEO dashboard enables you to:
Pinpoint weaknesses in your SEO strategy and make data-driven decisions. Improve organisational, team or client communication by presenting clear and concise reports showcasing the value of your SEO work.
Monitor the impact of your SEO efforts and demonstrate ROI. Stay ahead of the competition and gain a competitive edge by understanding market trends and competitor performance.
Automate reporting and focus on high-value tasks. In this day and age there really is no need to spend hours compiling reports by copying and pasting data from multiple SEO tools, spreadsheets and systems.
Create multiple dashboards and customise widgets in the platform yourself. Covering keyword ranking, share of search%, backlinks, analytics and more.
We have a range of pre-built SEO dashboards for Google Looker Data Studio that are ready-to-go or available for you to customise.
Use our platform API or our Big Query integration to export data from our platform and connect it to your in-house SEO dashboards and systems, or integrate your SEO data seamlessly into other 3rd party dashboarding tools and BI tools such as PowerBI and Tableau.
We can help you create insightful dashboards that you need for c-level and operational SEO teams around the world. Whether you want your SEO data visualised in PowerBI or Tableau, or, whether you want a bespoke designed report for 100 markets, we’ve got you covered.
You don’t need to hire a developer to create your own customized and actionable SEO Dashboard. Creating insightful and actionable SEO dashboards doesn't require technical expertise. With Authoritas's intuitive drag-and-drop interface, you can build custom dashboards tailored to your specific needs in just a few clicks.
We sync your platform data to Big Query and connect it to Data Studio. This allows you to integrate it with your own business data (e.g. Paid Search data) and has many advantages over basic connectors offered by other SEO platforms.
We make it easy to use our platform API or our Big Query integration to extract the information you need, when you need it.
If you have a tricky requirements or lack the in-house time and resources to build exactly what you need then please talk to us about what we might be able to do for you.
An SEO dashboard is typically a web page showing useful summary performance about your website’s organic traffic.
You can create an SEO dashboard easily in an SEO platform like Authoritas or another website analytics platform (e.g. Adobe, Google Analytics) or general SaaS dashboarding software (e.g. Domo, Google Data Studio, Klipfolio and hundreds of others) and in specific business intelligence tools (e.g. PowerBi, Tableau) if you connect them to your database or APIs.
The best SEO dashboards combine and summarise headline data from many different sources such as Google Analytics, Google Search Console (formerly Webmaster Tools), a keyword rank tracker like Authoritas, a website crawler and a link data provider like Majestic.
The important consideration is context; you really need to understand who your competitors are and how they are performing to determine how well you are doing and what you need to do to perform even better.
Different types of SEO dashboards cater to specific needs:
eCommerce Dashboards: Focus on metrics like conversion rate, average order value, and product performance.
Local SEO Dashboards: Track local rankings, reviews, and citations.
Agency Dashboards: Provide an overview of client performance across multiple SEO campaigns.
Multinational SEO Dashboards: Monitor performance across different countries and languages.
These are specific dashboards that contain widgets solely focused on SEO data and insights. Typically, these would contain key widgets and metrics such as:
• Organic Traffic over time
• Organic conversions over time
• Organic revenue or ecommerce transactions over time
• Organic Referrals
• Desktop vs Mobile Organic Sessions
• Top Organic Landing pages and engagement metrics (bounce rate, time on site)
• Slow loading pages
There are a few different ways that you can go about building your own dashboard. One way is to use a pre-made dashboard software, such as Tableau, QlikView, or Microsoft Power BI.
These software programs allow you to create custom dashboards by dragging and dropping different widgets onto your canvas. Another way to build a dashboard is to use a programming language such as Python or R.
With this approach, you would need to create the dashboard from scratch by coding the different widgets and visualisations. This can be a more difficult process, but it also gives you more flexibility in terms of the look and feel of your dashboard.
No matter which approach you choose, there are a few key things to keep in mind when building a dashboard.
1. Choose the software you want to use to create your dashboard.
2. Decide what data you want to include in your dashboard.
3. Choose the layout and design for your dashboard.
4. Collect the data and create the dashboard.
5. Test the dashboard to make sure it is working correctly.
6. Make any necessary changes or adjustments.
7. Publish and share your dashboard.
These are pre-configured dashboard that users can share and are common in tools such as Google Analytics. This is a great way for experienced users to share their knowledge by providing actionable dashboards that others can easily adopt.
Yes, if you configure your site on our platform then you can easily use any of the pre-configured dashboards set out on this page. We also provide full platform training to all clients and can configure your dashboards as part of this.
We can also offer professional services to create advanced big data powered SEO dashboards for SEO agencies, eCommerce sites and multi-national enterprises.
Creating a SEO dashboard in Google Analytics using the interface is a very simple process.
First, you need to log into your Google Analytics account and then navigate to the website for which you would like to create a SEO dashboard.
Once you have loaded the website, click on the “Admin” tab in the top navigation bar and then select “Customisation” in the menu on the left-hand side of the page.
Once you have clicked on “Customisation”, you will be taken to the page where you can create custom reports and dashboards.
To create a new dashboard, click on the “New Dashboard” button in the top. Then just add the widgets you want.
Get in touch and we'll jump on a call and show you some of the SEO dashboards you could have up and running soon.
Expert content from our team and our friends. Read our original SEO research studies, news about our software, algorithm updates, SEO advice and opinion.
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Our latest research study delves into the volatility of Google’s search results, focusing on AI Overviews, organic rankings, and SERP layout shifts. Over a two-to-three-month period, we found that 70% of ranking pages in AI Overviews change, highlighting a significant fluctuation compared to organic rankings. Interestingly, AI Overview rankings and snippets evolve independently of organic results, and changes in SERP layout have minimal impact on ranking stability. With AI-generated search results constantly shifting, understanding SERP volatility is critical for SEO strategies. Read our full report to explore key insights, methodology, and actionable takeaways.
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