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Our latest research study delves into the volatility of Google’s search results, focusing on AI Overviews, organic rankings, and SERP layout shifts. Over a two-to-three-month period, we found that 70% of ranking pages in AI Overviews change, highlighting a significant fluctuation compared to organic rankings. Interestingly, AI Overview rankings and snippets evolve independently of organic results, and changes in SERP layout have minimal impact on ranking stability. With AI-generated search results constantly shifting, understanding SERP volatility is critical for SEO strategies. Read our full report to explore key insights, methodology, and actionable takeaways.
This unique AI Overview research conducted with Dave Cousin (DavetheSEO & Co.) analysed 10,000+ keywords to reveal how AI Overviews appear differently across search intents. Problem-solving and specific question intents dominate AIO appearances (74% and 69% respectively), while topic research shows surprisingly low rates (3.37%). The findings suggest SEOs should prioritise intent-specific optimisation strategies, especially for problem-solving and specific question content.
Our analysis of over 60 million keywords reveals that Google groups all search volumes into just 60 predetermined buckets, making search volume data far less precise than most SEO professionals realize. By examining monthly search volumes across all countries, we discovered that keywords need to show dramatic changes (often 20-30%) before moving to a different bucket, explaining why many search volumes appear static for months.
Authoritas introduces the industry's first dedicated Looker Studio dashboard combining SEO and AI Overview (AIO) performance metrics. This innovative visualisation tool brings your AIO data to life with comprehensive KPIs, advanced performance analysis, and competitive insights. Track essential metrics like AIO Success Rate, average AIOs per keyword, and comprehensive performance scores while comparing organic and AIO visibility across domains. Available now for Authoritas users with BigQuery integration.
As Google rolls out AI Overviews (AIOs) internationally, understanding their impact on your market is crucial for maintaining SEO visibility. Unlike the experimental Search Generative Experience (SGE), AIOs are the production version being rolled out globally, starting with the US and expanding to major English-speaking markets. Learn which countries have full AIO availability, track the official and unofficial launch markets, and discover how our Early AIO Analysis Service can help you prepare for AIOs before they fully launch in your market.
In today's rapidly evolving search landscape, understanding SERP changes across different dimensions is crucial for SEO success. Authoritas' new SERP Comparison module offers unprecedented insight into how search results evolve across time, location, devices, and AI Overview expansions. Compare SERPs through visual screenshots or ranking tables, analyze temporal changes, track geographic variations, and understand the full impact of AI Overviews on your rankings. Get comprehensive visibility into how search results change and evolve to make more informed SEO decisions.
As Google rolls out AI Overviews internationally, these AI-generated summaries are dramatically reshaping the search landscape and impacting organic visibility. Authoritas now offers comprehensive AIO tracking that goes beyond simple detection, providing deep insights into how these AI-powered SERP features affect your rankings and visibility. Learn how our platform expands and captures complete AIO content, tracks ranking positions across devices, monitors competitor movements, and provides actionable data through detailed exports and integrations. Discover why traditional SERP tracking isn't enough and how you can prepare your SEO strategy for the AI-driven future of search.
Authoritas has enhanced its SERPs API to provide comprehensive AI Overview (AIO) support, enabling developers and technical SEOs to programmatically access and analyze AIO data with unprecedented detail. The updated API goes beyond simple detection, capturing the complete AIO ecosystem within search results. With new JSON objects for AIO data, support for multiple result types, and sophisticated positioning tracking, developers can now access everything from generative triggers to follow-up questions. Learn how to implement these new features and optimize your AIO tracking capabilities.
As Google continues to evolve its search capabilities, the introduction of AI Overviews (AIOs), formerly known as Search Generative Experience (SGE), has created a huge upheaval for SEO professionals. Understanding the alignment between organic and generative search results has become critical for understanding search intent and maintaining competitive visibility. This post introduces the Authoritas GOA Score™ (Generative to Organic Alignment) and OGA Score™ (Organic to Generative Alignment) as two essential metrics for assessing this alignment and provides practical guidance on how to leverage these insights in your SEO strategy.
Google's new SERP layouts, featuring AI Overviews, are disrupting traditional SEO visibility and rank tracking models. The AI Overviews, now rolling out globally, introduce complex changes that challenge the definition of a top-ranking site. SEOs must adapt their strategies to navigate these significant shifts in search results presentation.
This is the next wave of our in-depth research into the impact Google's new AI-generative results are going to have on SEO. This time we focused on the impact on brand terms, brand + product or service, brand + generic terms and compare the results to generic terms and product or service terms. The SERP is going to change and it's going to have an impact across all 15 markets we studied.
