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Barb Davids is a digital marketer SEO strategist and owner of Compass Digital Strategies. Driven by data and analytics, she works hard to get business-changing results for her clients, such as 256% more website traffic and 22% more leads. Her own business as a result has pivoted and begun to offer online courses so that business owners can work to gain more site traffic and leads at a more budget friendly cost.
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This expert author has contributed their know-how by writing and/or peer reviewing one of our SEO in-depth guides.
Keyword research is a foundational and essential part of any SEO strategy. In this extensive guide, the authors take you through the keyword and audience research process, data collection techniques, competitive gap analysis and how to interpret user intent and make decisions around page mapping to keyword groups. Use this guide to develop a systematic approach to keyword research that allows you to set your SEO efforts in the right direction.
Whether you are part of an enterprise in-house SEO team or SEO agency team it is more likely than not that you will have to ‘report’ on and share your SEO progress and activities with management, colleagues or clients. This guide discusses the type of metrics to report and then different ways of producing high quality insightful SEO reports.