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Bill is the founder of Back Azimuth Consulting and a global search strategist. Well known on the conference circuit, he has spoken at conferences in 33 countries. Outside of that, he is also a co-author “Search Engine Marketing Inc” and he developed the HREFLang Builder which won best Search Software in 2020.
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Related Ultimate SEO guides
This expert author has contributed their know-how by writing and/or peer reviewing one of our SEO in-depth guides.
In this in-depth gudie to international SEO, our expert SEOs take you through the key differences and scenarios you will encounter when optimising a single mulitlingual site or multiple sites in different countries. It covers practical tips and advice and lessons from the trenches about Local SEO vs International SEO, Market Entry strategies and common pitfalls and how to mitigate (if not avoid) them.