Emily Brady is a Senior Director of SEO at Scorpion, where she has 8+ years of SEO experience and develops strategies at scale for SMBs and national brands. She has extensive experience leading training sessions and courses for SEOs and other digital marketing professionals at Scorpion and is happy to make her industry debut as an SEO speaker on Tea-Time SEO!
Few things are as frustrating as a competitor analysis that doesn’t yield actionable insight – but local SEO competitor audits can go down rabbit trails pretty quickly. This framework is designed to help you identify which one to go down first so you can find actionable information faster.
This expert author has contributed their know-how by writing and/or peer reviewing one of our SEO in-depth guides.
This guide helps you take a systematic look at all the key elements of competitive analysis for SEO. It covers, how to define your market, how to analyse your competitors' performance, competitive gap analysis, SWOT analysis, SERP analysis and how to set goals for your SEO project.