Just one of our expert
‍SEO Contributors

Hugo Whittaker
Hugo Whittaker

As a Senior SEO Executive at Impression, Hugo specialises in ecommerce SEO with a focus on international ecommerce SEO. Hugo is passionate about testing integrated digital strategies and leveraging new SERP features to increase the organic visibility of his clients. Hugo recently published a whitepaper detailing the different SERP features available on Google across desktop, mobile and voice, with tips on how to optimise for each feature.

Articles by this author

Related Ultimate SEO guides

This expert author has contributed their know-how by writing and/or peer reviewing one of our SEO in-depth guides.

Automated clustering of keywords into topics using Authoritas' content strategy software

A Practical SEO to Content Strategy

Setting a sound plan for your content marketing efforts is the key to success. In this guide to SEO content strategy, three experienced SEOs share their advice on content strategy for Local SEO, how to create content strategies for eCommerce sites and what your content strategy should look like for your blog.