The Brand SERP Guy, Jason Barnard is founder and CEO of Kalicube, and an international digital marketing consultant who specialises in Brand SERP optimisation and Knowledge Panel management. He writes regularly for leading digital marketing publications such as Search Engine Journal and SEMrush and regularly features in others such as onCrawl, Search Engine Watch, Searchmetrics, Trustpilot and Content King. Jason frequently speaks at major marketing conferences worldwide including BrightonSEO, PubCon, SMX London and Munich, ITB Berlin and YoastCon. Jason has over 2 decades of experience in digital marketing, he started promoting his first website in the year Google was incorporated and built it up to become one of the top 10,000 most visited sites in the world (60 million visits in 2007). You might want to check out Jason's digital marketing podcast. The conversations are always intelligent, interesting and fun. Guests include Rand Fishkin, Joost de Valk, Jono Alderson, Bill Slawski, John Mueller... Just search 'Jason Barnard podcast' on Google :)
Up until last year, Wikipedia truly dominated as the cited source in knowledge panels for brands. The truth is much more complex, of course – Google gets its information from multiple sources and gets corroboration / cross checks that information across multiple other sources before including a brand in the Knowledge Graph.
This expert author has contributed their know-how by writing and/or peer reviewing one of our SEO in-depth guides.
Setting a sound plan for your content marketing efforts is the key to success. In this guide to SEO content strategy, three experienced SEOs share their advice on content strategy for Local SEO, how to create content strategies for eCommerce sites and what your content strategy should look like for your blog.