Kerstin is currently SEO Digital Marketing Manager at Tide and has been a Digital Marketer/SEO since 2009 agency-side and inhouse across a number of different countries. She loves the internet, digital marketing and helping businesses grow. Kerstin is passionate about continuous learning and knowledge sharing and is a LinkedIn Learning SEO and Digital Marketing trainer as well a IAB UK adviser for search, content and native advertising.
We live in a very competitive market and therefore it can be hard to get ahead in the SERPs. This is especially true if the only part of SEO you can amend is the content on the page. Your client or your company may not have budget for outreach or Digital PR or for technical changes.