Steph Whately is a SEO Manager at Blue Array in Reading. She has over 6 years experience in digital marketing and has been specialising in SEO for the last two years. She is a speaker at BrightonSEO, Women in Tech SEO and ReadingSEO. Steph likes finding efficiencies, data and staffies.
It’s crucial that from the outset you’re meeting with your stakeholders and getting an understanding of their business objectives and KPIs before creating the SEO dashboard. This often means speaking to individual teams who have a stake in SEO activity, and finding out their projects, resources and priorities so that you can build these into your dashboard.
This expert author has contributed their know-how by writing and/or peer reviewing one of our SEO in-depth guides.
Whether you are part of an enterprise in-house SEO team or SEO agency team it is more likely than not that you will have to ‘report’ on and share your SEO progress and activities with management, colleagues or clients. This guide discusses the type of metrics to report and then different ways of producing high quality insightful SEO reports.