Get an unprecedented view of your market share by analysing your organic performance against the top 100 competitors in your niche
Well, imagine no longer. Using our proprietary database of commercial keywords and SERP results we can compare your performance in Google across a whole industry.
We simply calculate the total visibility of your site and its most common occurring 100 competitors in Google in each country and language. We then express your visibility score as a percentage of the whole market.
We look at the top 30 competing organic URLs for every keyword that you rank for. This generates thousands of URLs from thousands of different sites. So, we then define the market by narrowing it to the top 100 competitors who have the greatest SEO visibility for keywords in common with you.
We can also start with a list of competitors that you specify which ensures the utmost relevance.
SEO Visibility Score for your website divided by the Total SEO Visibility Score for the whole market. The whole market is either the top 100 competing sites, or, a list of specific competitors that you have defined.
SEO Visibility Score uses an industry standard method of calculation, taking the monthly search volume for a keyword and applying a click-thru rate curve based on a site’s ranking position. This is fair, as sites that rank higher get a larger score, but the score is weighted to cater for the fact that some keywords have much greater search volumes than others.
Not all of your competitors' keywords are relevant to you.
This is especially true in eCommerce where you will be competing with Amazon and eBay who rank for millions of irrelevant terms.
Most SEO tools take a primitive approach to analysing Share of Search. It’s either based on too few keywords (e.g. Just your ranking keywords) or too many (e.g. Including all of Amazon or eBay’s keywords not just the relevant ones).
We define your market as:
Choose from 40 major international markets and automate your market study to answer questions such as:
Market Share is designed to provide unparalleled intelligence into the largest of markets whether it's B2B, B2C or DTC.
In addition to comparing market share by SEO visibility, you can also drill into specific competitors’ data:
For our Enterprise clients we can really take a ‘no stone unturned approach’ and create the definitive view of a market.
All you need to know about Market Share.
No. Market penetration is the percentage of a market’s potential buyers that have actually bought the product. Market share, on the other hand, is the percentage of a market’s sales that are generated by a particular product.
Typically, market penetration and market share are used interchangeably, but they are not the same thing. Market penetration is a measure of how much of the total potential market a product has captured. e.g. The number of units of a product sold in relation to the total number of units that could be sold.
Market share, on the other hand, is a measure of how much of the market a particular product or company has captured relative to its competition. e.g. The percentage of a market's total spending or revenue that is captured or generated by a particular product or company. In the Digital Marketing industry, Market Penetration could examine who has shipped the greatest proportion of the total number of SEO software licences sold, whilst Market Share might look at who has the greatest proportion of revenues from sales of software, or services, or the greatest slice of organic visibility.
The initial analysis we provide you is based on our proprietary big database of over 125mn commercial keywords. We update the keywords in the database on a daily basis and the whole database is refreshed once a month.
We can customise the keywords that you define in your markets and update them weekly or daily in our keyword rank tracking solution.
We include user intent information for all keywords found in the market where our algorithm has been able to establish enough signals from the SERP for a keyword to establish a user intent score.
Please check with the team to see if all Universal Search features have been enabled for your market.
There are a few different market penetration strategies that can be used in order to increase market share for a product or service. One common strategy is to offer a product or service at a lower price than the competition. This can be done by decreasing the cost of production, reducing overhead costs, or offering promotional discounts.
Another common strategy is to increase the advertising and marketing spending for the product or service. This can be done by increasing the budget for traditional advertising methods, such as television, radio, and print ads, or by allocating a larger portion of the budget to digital marketing methods, such as social media, search engine optimization, and email marketing.
A third strategy is to focus on expanding the target market. This can be done by targeting new demographics or geographies, or by developing new products or services that are more appealing to certain consumers.
In order to analyse market share, you must first understand what it is. Market share is the percentage of a market that is owned by a particular company.
This can be determined by dividing the company's total sales revenue by the total sales revenue of the entire market. Or in SEO terms, how big a share of all searches or clicks it is capturing (ranking for).
There are a few different ways to analyse market share. The first way is to look at it historically. This can be done by looking at the company's market share over a period of time.
The second way is to look at it geographically. This can be done by looking at the company's market share in different countries or regions.
The third way is to look at it by product category. This can be done by looking at the company's market share in different product categories.
You can now analyse your market share in 50 countries.
Our system will automatically analyse and cluster millions of related keywords to show you opportunities that are staring you in the face.
Expert content from our team and our friends.
Read new about our software and algorithm updates, SEO advice and opinion.
Our analysis of over 60 million keywords reveals that Google groups all search volumes into just 60 predetermined buckets, making search volume data far less precise than most SEO professionals realize. By examining monthly search volumes across all countries, we discovered that keywords need to show dramatic changes (often 20-30%) before moving to a different bucket, explaining why many search volumes appear static for months.
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