The State of AI Overviews - User Intent Research

This comprehensive whitepaper looks at multiple impacts of Google's deployment of AI Overviews in the SERPs. This was a joint study conducted by Authoritas and Dave Cousin (DavetheSEO & Co.) across 10,000 keywords on desktop devices across the US in December 2024 and published in January 2025.

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AI Overview presence by type of user intent

Download our in-depth AI Overview research and learn how AI Overview penetration varies by

type of question

industry

user intent

type of question

category

industry

Discover which user intents trigger AI Overviews most frequently and learn how to optimize your content for maximum visibility

See detailed industry breakdown showing where AIOs appear most - from Telecomms (56%) to Beauty (14%)

Get data-backed insights on the relationship between Featured Snippets and AIOs, including overlap rates and optimization opportunities

Learn how many links AIOs typically include and which major websites dominate AIO sources across different sectors

Access pixel-level analysis showing exactly how AIOs impact organic and paid result visibility on both mobile and desktop

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