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Koray Tugberk Gübür

Koray Tugberk

Koray Tugberk Gübür runs the Holistic SEO agency in Turkey. Koray believes that SEO is the intersection of Marketing and Coding with a creative mind and growth hacking love. Therefore his symbol is “” which means “Marketing” as a web component with HTML Tags. He spends his time learning new things and methods, working on his coding skills, attending meetings, and educating his team. In the future, he will be publishing a new SEO Case Studies with the things he loves most about SEO! He has been chosen as a finalist for European Search Awards, included in the Top 202 SEO Experts list of SEJ, and Aleyda’s Learningseo.io curation. He researches and writes extensively about entities, semantic SEO, NLP, AI and Python and the impact of this and other developments on SEO.

Articles by this author

SEO case study of organic growth of Encazip

International SEO

Koray Tugberk Gübür

Koray Tugberk

SEO Success Case Study: Encazip.com

January 13, 2022

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95 min

Learn how Koray Tuğberk GÜBÜR and his team worked together to improve the authority of the site and traffic for Encazip in this case study!

A comprehensive SEO software platform, data, tools and APIs for SEO teams optimising leading eCommerce sites.

© Analytics SEO Limited (t/a Authoritas)

// Initialize dataLayer window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} // Set initial banner state if(localStorage.getItem('consentMode') === null) { document.documentElement.style.setProperty('--cookie-banner-display', 'block'); // Delay showing banner for smooth transition setTimeout(() => { document.documentElement.style.setProperty('--cookie-banner-opacity', '1'); }, 100); gtag('consent', 'default', { 'ad_storage': 'denied', 'ad_user_data': 'denied', 'ad_personalization': 'denied', 'analytics_storage': 'denied', 'personalization_storage': 'denied', 'security_storage': 'denied', 'functionality_storage': 'denied', }); gtag('set', 'ads_data_redaction', false); } else { document.documentElement.style.setProperty('--cookie-banner-display', 'none'); document.documentElement.style.setProperty('--cookie-banner-opacity', '0'); gtag('consent', 'default', JSON.parse(localStorage.getItem('consentMode'))); } // Cookie icon click handler document.getElementById('cookie-icon').addEventListener('click', function() { setConsentCheckboxes(); hideOptions(); document.documentElement.style.setProperty('--cookie-banner-display', 'block'); setTimeout(() => { document.documentElement.style.setProperty('--cookie-banner-opacity', '1'); }, 10); }); // Hide banner function function hideBanner() { document.documentElement.style.setProperty('--cookie-banner-opacity', '0'); setTimeout(() => { document.documentElement.style.setProperty('--cookie-banner-display', 'none'); }, 300); } // Hide options function function hideOptions() { document.getElementById('cookie-options').style.height = '0px'; } // Consent checkbox handling function setConsentCheckboxes() { uncheckAllConsentCheckboxes(); const consentModeString = localStorage.getItem('consentMode'); if (consentModeString) { const consentMode = JSON.parse(consentModeString); const consentMapping = { 'functionality_storage': 'consent-necessary', 'ad_storage': 'consent-ad-marketing', 'analytics_storage': 'consent-analytics', 'ad_user_data': 'consent-ad-user', 'ad_personalization': 'consent-ad-personalization', 'personalization_storage': 'consent-personalization', 'security_storage': 'consent-security', }; Object.entries(consentMapping).forEach(([storageKey, checkboxId]) => { const checkbox = document.getElementById(checkboxId); if (checkbox) { const isChecked = consentMode[storageKey] === 'granted'; checkbox.checked = isChecked; const checkboxDiv = checkbox.previousElementSibling; if (checkboxDiv) { checkboxDiv.classList[isChecked ? 'add' : 'remove']('w--redirected-checked'); } } }); } } function uncheckAllConsentCheckboxes() { ['consent-analytics', 'consent-ad-personalization', 'consent-ad-marketing', 'consent-ad-user', 'consent-personalization', 'consent-security'].forEach(checkboxId => { const checkbox = document.getElementById(checkboxId); if (checkbox) { checkbox.checked = false; const checkboxDiv = checkbox.previousElementSibling; if (checkboxDiv?.classList.contains('w--redirected-checked')) { checkboxDiv.classList.remove('w--redirected-checked'); } } }); } // Button event listeners document.getElementById('btn-accept-all').addEventListener('click', function() { setConsent({ necessary: true, analytics: true, adpersonalized: true, admarketing: true, aduser: true, personalized: true, security: true, }); hideBanner(); }); document.getElementById('btn-accept-some').addEventListener('click', function() { setConsent({ necessary: true, analytics: document.getElementById('consent-analytics').checked, adpersonalized: document.getElementById('consent-ad-personalization').checked, admarketing: document.getElementById('consent-ad-marketing').checked, aduser: document.getElementById('consent-ad-user').checked, personalized: document.getElementById('consent-personalization').checked, security: document.getElementById('consent-security').checked, }); hideBanner(); }); document.getElementById('btn-reject-all').addEventListener('click', function() { setConsent({ necessary: true, analytics: false, adpersonalized: false, admarketing: false, aduser: false, personalized: false, security: false }); hideBanner(); }); // Set consent function function setConsent(consent) { const consentMode = { 'functionality_storage': consent.necessary ? 'granted' : 'denied', 'ad_user_data': consent.aduser ? 'granted' : 'denied', 'ad_storage': consent.admarketing ? 'granted' : 'denied', 'analytics_storage': consent.analytics ? 'granted' : 'denied', 'ad_personalization': consent.adpersonalized ? 'granted' : 'denied', 'personalization_storage': consent.personalized ? 'granted' : 'denied', 'security_storage': consent.security ? 'granted' : 'denied', }; gtag('consent', 'update', consentMode); localStorage.setItem('consentMode', JSON.stringify(consentMode)); }