Get Ahead of Google's AI Overview Rollout: Market Availability and Early Analysis Service
As Google continues its phased rollout of AI Overviews (AIOs), SEO professionals need to understand where and how these features are appearing.
More importantly, they need early and frequent insights into how AIOs will affect their visibility before full rollout in their markets.
If you are interested in how we can help you get early insights into AIOs in your country, then check out what launch stage your country is at in Google's AIO rollout and check out below the kind of data and insights our Early AIO Analysis Service can give you that your current SEO software or Rank Tracker cannot.
Latest News: Google announces rollout of AIOs to over 100 countries and says that AIOs will soon reach 1 billion users global every month!
This means that Google is accelerating the rollout in late 2024. So far, in all countries and languages, Google has started introducing AIOs on a small scale for logged-in Google accounts only before a wider rollout later to all users. This means most keyword rank tracking software cannot help you get the data you need early enough to prepare before Google rolls AIOs out to all users - but we can as we can use logged-in accounts!
AI Overviews vs Search Generative Experience: Understanding the Difference
First, let's clarify an important distinction: Google's Search Generative Experience (SGE) beta differs significantly from AI Overviews (AIOs):
- AIOs: The production version rolling out globally
- Appears at the top of standard search results
- More streamlined and focused presentation
- Designed for all users
- AIOs are showing for a more limited set of keywords and types of intent
- Not yet showing for certain categories such as news publishing and ecommerce
- SGE Beta: The experimental version
- Different layout and design
- Many more experimental features
- Limited to beta programme participants who are signed into a Google account in a supported market and who have opted-in to the experiment
- Our research show AI results cover 90%+ of queries (this is how far AIOs could reach one day!)
(SGE is signified by the ‘Labs icon’, AIOs are signified by the ‘AI’ icon)
Current AIO Rollout Status
Fully Launched Markets
Currently, AIOs are fully available to all users (logged-in and anonymous users) in:
- United States 🇺🇸
Official Launch Markets
Google announced on August 15th 2024 that AIOs were rolling out in:
You will notice that these are some of the most heavily populated countries worldwide (with the exception of the UK – although it often feels like it is!).
Google further announced on October 28th 2024 that AIOs were rolling out in over 100 countries and that users could now get them in any of the currently supported languages, including English, Hindi, Indonesian, Japanese, Portuguese, and Spanish.
However, our monitoring still shows that full availability for non-logged-in users is currently limited mainly to the US market, with gradually increasing appearances in other announced and unannounced markets.
We are tracking this daily as the picture is changing fast!
Unofficial Launch Markets
We're detecting AIOs appearing for non-logged-in users in these English-speaking markets:
So, it’s self-evident that by 2025 most of the world will be seeing LLM generated AI Overviews in their SERP results. Here’s a recent screenshot from Kenya to illustrate the point that AIOs are going to be pervasive!
Exceptions
There are a couple of major exceptions to the AIO and SGE rollout so far. Namely we’ve seen nothing in the EU nor Australia (although a rollout 'down under' was announced yesterday, so we'll soon see. This is probably due to political and regulatory considerations. Several factors are influencing the rollout pace:
- EU Markets: Digital Markets Act considerations
- Australia: Ongoing discussions about publisher compensation
- Privacy Regulations: Data protection requirements
- Gemini Language Support: Rollouts will inevitably be tied to language capability of Google’s LLMs
- Google’s well publicised initial embarrassing errors in AIOs which definitely stalled the rollout – although this has died down in recent weeks and is likely to only cause a stir in new languages
Preparing for AIOs in Your Market
For Markets with Full Rollout:
- Implement comprehensive AIO tracking
- Monitor impact on organic rankings
- Optimise content based on AIO performance
- Or use our SERPs API that supports AIO tracking to monitor rollout progress
For Markets with Partial Rollout:
- Commission an early insights AIO analysis using a logged-in user experience (see details below)
- Prepare content optimisation strategies
- Monitor competitor markets for insights and to track AIO penetration
For Pre-Launch Markets:
- Prepare content for AIO optimisation – it’s coming to you too eventually!
- Set up tracking and reporting infrastructure – we can help you with that!
Early AIO Insights Service: Get Ahead of the Curve
Comprehensive AIO Impact Analysis
For £2,200 (+VAT where applicable), our specialised service provides detailed insights into how AIOs will affect your SEO performance before full rollout in your market.
What You Receive:
1. Extensive Data Collection
- Analysis of up to 10,000 keywords
- US market, English language, Desktop or Mobile results
- Complete HTML and JSON data for each SERP
- Files shared in dedicated bucket in Google Cloud
- A set of PowerPoint slides covering the major insights
- A full set of .csv files containing analysed data from each study
2. Impact Analysis Reports in XLS and .CSV format
Reports are delivered in PowerPoint and in XLS and .CSV format and cover the following:
Understanding the Impact on Current Universal Rankings:
• Featured Snippet Drop: Tracks Featured Snippet positions after AIO.
• No. 1 Organic Drop: Provides data on the drop in position for the number 1 organic ranking for every keyword.
• Universal SERPs All Types Visible/Invisible Paid Organic: Shows SERP changes before and after AIO clicking, including hidden URLs in carousels and paid results.
• Universal SERPs Non-Paid Visible: Similar to the above but limited to visible URLs and non-paid results only.
Understanding the New Competitive Environment:
• Domain URL Counts: Ranks domains based on number of appearances in AIO and organic results for major SERP features.
• Top Generative Domains by Category: Ranks domains by the number of URL appearances in AIO for each category.
• Top Generative Domains by Tag: Ranks domains by the number of URL appearances in AIO for each tag group.
• URL Counts: Ranks every URL by appearances in AIO and organic results for major SERP features.
Understanding the Nature of AIO Results Appearing:
• Generative Summary: Offers a summary count of AIO results by type for each keyword.
• Generative Sub-Type Counts: Shows the number of different listings by the type of AIO result.
• Location AIO: Shows how locations the SERP was captured from.
Understanding How to Optimize for AIO:
• GOA Scores: This measures how similar the top ranking organic URLs are to the visible AIO URLs and gives you a score for each keyword. It's essential to understand this relationship to determine your optimisation strategy.
• Organic Generative Match Counts: Aggregates top organic rankings for all keywords and assesses how closely they match the AIO URLs.
• Organic Generative Match Counts by Category: Aggregates top organic rankings by keyword category and assesses how closely they match the AIO URLs.
• Organic Generative Match Counts by Tag: Aggregates top organic rankings by tag group and assesses how closely they match the AIO URLs.
• Organic Generative Match Results: Detailed breakdown - provides top ranking, visible organic and AIO URLs for each keyword.
• Reformulated Queries: Calculates probable reformulated queries for keywords generating AIO responses. Provides important additional context for understanding user search behaviour and how to optimise your content for AIO.
Flexible Engagement Options
- One-Time Analysis: Snapshot of potential AIO impact
- Regular Monitoring: Track changes on your preferred schedule (daily, weekly, monthly)
- Quick Turnaround: 7-10 days delivery
- Simple Setup: Just provide your keywords with optional tags and categories
Proven Methodology and AI Overview and Search Generative Experience Research Studies
AI and Large Language Models (LLMs) are already transforming our daily working lives outside of SEO and within the SEO industry we are starting to see a significant change in how consumers discover our content and how we need to promote it in the future.
Our public studies and collaborative studies demonstrate our analytical depth and expertise in this arena and we are continuing to innovate and invest in original research studies to help you get to terms with this new reality and get ahead of your competitors.
We’d love to work with you to conduct a private study that gives you insights that will turbo-charge your SEO strategy as you head into 2025.
Here's some examples of recent work:
- Understanding Generative to Organic Alignment
- Google AI Overview Study - AIO Link Selection
- Google AI Overview Study - User intent
To see a full set of files that you will receive in a private research study – please review these AIO report examples on Google Drive.
Take Action Now
Don't wait for AIOs to disrupt your market:
1. Schedule your early insights analysis
2. Choose one-time or regular monitoring
3. Secure your analysis slot for this month
4. Begin preparing your optimisation strategy
Setup a time to meet today to:
- Schedule your analysis
- Discuss custom requirements
- Secure preferred timing
- Begin your AIO preparation
AIOs already launched in your country? Ready to implement professional in-depth tracking in your market?
Learn more about our AIO tracking capabilities.
