Visualise Your AI Overview Performance: Authoritas Launches Industry-First AIO & SEO Looker Studio Dashboard
We're excited to announce the launch of the industry's first dedicated Looker Studio report comparing SEO and AI Overview (AIO) performance KPIs.
Building on our comprehensive AIO tracking capabilities, this powerful visualisation tool brings your AIO data to life, helping you understand and act on the changing search landscape.
The New Era of SEO Reporting in an AI World
Our innovative Looker Studio AIO and SEO dashboard combines traditional SEO metrics with AIO performance indicators, giving you a complete view of your search visibility.
Request access here.
You can copy this report and use it immediately if you have Big Query integration on your Authoritas package. Contact us to upgrade if you want this feature.
Page 1: Core AIO Performance Metrics
Essential Performance Indicators:
1. AIO Success Rate%
- Measures domain success in securing AIO rankings
- Formula: (Keywords ranking in AIOs / Total keywords with AIOs) × 100
- Benchmark your AIO optimisation effectiveness
2. Average AIOs per Keyword
- Shows average number of generative ranking positions per keyword
- Formula: Generative ranking pages / Keywords ranking in AIOs
- Understanding ranking density in AIOs to see why some sites have multiple pages ranking in AIOs when they rank
3. Comprehensive Performance Metrics
- Total generative ranking positions achieved
- Total generative results found
- Total keywords checked
- Unique keywords per domain
- Average AIO Penetration
Page 2: Advanced Performance Analysis
Sophisticated Metrics:
1. Ranking Performance
- Average best generative rank
- Average best organic rank
- Generative ranking positions achieved
- Organic ranking positions achieved
2. Performance Scoring
- Organic ranking performance score (1/position)
- Generative ranking performance score (1/position)
- Combined ranking performance score (total of Organic and Generative performance scores)
- Comprehensive visibility assessment
e.g. You can use these charts and filter by domains or keywords to see at a glance which sites are doing well in organic (Reddit) and which are not faring so well in AIOs (Reddit again).
3. Domain Analysis
- Unique AIO ranking keywords per domain
- Unique organic ranking keywords per domain
- Total keywords with generative results
Making Data Actionable
Understanding the Metrics
1. Success Indicators:
- Success Rate demonstrates optimisation effectiveness
- AIOs per Keyword reveals content depth and/or topical or domain authority
- Elevated organic ranking positions are an indication of trust and authority
2. Comparative Analysis:
- Track organic vs AIO performance
- Identify optimisation opportunities
- Monitor market position
3. Trend Analysis:
- Track changes over time
- Identify patterns
- Predict trends
Integration with Your SEO Workflow
There's loads of possible ways you can use this kind of SEO report across your business or for your customers if you are working in an SEO agency.
The beauty is that once you have customised this report to get it exactly how you want it, then it's so simple to copy it for any other website you manage.
1. Data Flow
- Automatic sync the Authoritas platform and all your latest ranking data with BigQuery
- Real-time updates from ranking data are streamed to Big Query keeping your reports up-to-date
2. Detailed Comparison and Analysis Capabilities
- Compare different ranking configurations - e.g. AIO Expanded vs unexpanded
- Analyse multiple domains
- Track changes across countries or locations
- Easiy compare and contrast performance by keyword tag groups
3. Custom Filtering
Easily set up a range of filters to drill down to the data you need.
- Date range selection
- Domain comparison
- Keyword or Keyword Tag
Getting Started with AIO Reporting in Looker Studio
1. Ensure proper AIO tracking configuration is set up in the platform
2. Connect your BigQuery data
3. Copy and customise the report if necessary
Taking Action on Insights
Ready to visualise your AIO performance? Access the dashboard now or contact us for a guided tour of the reports and metrics.
Want to understand the data behind the dashboard?
Learn more about our enhanced AI Overview rank tracking capabilities.
