Master SERP Evolution with Authoritas' New SERPs Comparison Module
In today's dynamic LLM-fuelled search landscape, understanding how the SERPs are changing across different dimensions isn't just helpful—it's essential. That's why we're excited to announce our new SERPs Comparison module, giving you unprecedented insight into how search results evolve across time, location, devices, and more.
Why SERP Comparison Matters Now
With the introduction of AI Overviews (AIOs) and Google's continuous algorithm updates, SERPs are more dynamic than ever. Understanding these changes—and how they affect your visibility—requires sophisticated comparison capabilities. We now track AI Overviews in detail and this new feature takes your understanding of what's happening in the SERPs to even greater heights.
Comprehensive Comparison Dimensions
Our new module allows you to compare SERPs screenshots or ranking tables across multiple key dimensions:
1. Temporal Analysis
- How has the SERP changed between two dates?
- Compare results between any dates within a 120-day window
- Track changes from day to day, week to week, or month to month
- Historical tracking soon expanding to 1 year
- Identify trends and patterns in SERP evolution
2. Search Engine Variations
How does my ranking for the same keyword vary from search engine to search engine?
- Compare results across different search engines:
- Google vs Bing
- Bing vs Yahoo
- Baidu vs Sogou
- Track variations in your ranking performance across all major search engines
3. Device and Configuration Differences
How different are the rankings between mobile and desktop devices? Who’s dropping on mobile devices?
- Compare ranking configurations:
- Mobile vs Desktop results
- Safe Search ON vs Safe Search OFF (coming soon)
4. Geographic Insights
Have you ever wondered how the SERP differs across the country or between countries? Well now you can easily see for yourself.
- Compare results across different countries
- Analyse international SERP differences
- Understand local search variations
- Compare results across cities: e.g. Liverpool vs Manchester, or, New York vs Chicago
5. Keyword Variations
Is Google ranking keywords that are close variants of each other the same? Are the AI Overview Snippets and ranking pages identical, similar or completely different?
- Compare similar keywords:
- Singular vs plural forms
- Related terms
- Identify ranking patterns across keyword variations
6. AI Overview Impact
How many results appear when an AIO is expanded? How far down the page is my organic rank pushed?
Building on our comprehensive AIO tracking capabilities, compare:
- Results with and without AIO expansion
- Visibility before and after AIO clicks
- Impact on organic rankings across different scenarios
Advanced AIO Comparison Features
Understanding AIO Impact
When comparing SERPs with AIO tracking enabled, you can visualise:
1. Pre-expansion State
- Initial organic rankings
- Visible AIO content
- Universal ranking positions
2. Post-expansion State
- Full AIO content
- Updated universal rankings
- The complete competitive landscape
Real-World Applications
Here's just a few of the ways we think this will be helpful for you in your day-to-day SEO activities.
1. Algorithm Update Analysis
- Compare before and after major updates
- Identify patterns in ranking changes
- Measure impact across different markets
2. International SEO Analysis
- Monitor performance across countries
- Identify regional ranking differences
- Optimise for local markets
3. Device Strategy Optimisation
- Understand mobile vs desktop differences
- Optimise for device-specific opportunities
- Track mobile-first impact
4. Local SEO Performance
- Compare rankings across cities
- Identify local ranking patterns
- Optimise for geographic variations
5. AIO Impact Assessment
- Measure AIO impact on organic visibility
- Track AIO evolution over time
- Prepare for global AIO rollout
Advanced Features
1. Screenshot Comparison
- Side-by-side visual analysis
- Highlight SERP changes
- Track feature evolution
2. Data Export Options
- Raw data access
- Detailed CSV reports
- Custom data selections
- Historical comparisons
Custom report generation – see example SERP output on Google Drive.
Example reports so you can see the kind of detailed exports you can get out of the platform.
3. Integration Capabilities
You can of course access all this data at scale using the exporting and reporting aspects of the Authoritas platform.
- BigQuery analysis
- Custom dashboards
Looking Ahead
As we continue to enhance the SERPs Comparison module, we're planning:
- Extended historical data (up to 1 year)
- Enhanced visualisation options and new AIO dashboards
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Next Steps?
Ready to master SERP analysis?
Get in touch to learn more about our SERPs Comparison module and how it can help you see what’s happening in your niche.
