Master SERP Evolution with Authoritas' New SERPs Comparison Module
In today's dynamic LLM-fuelled search landscape, understanding how the SERPs are changing across different dimensions isn't just helpful—it's essential. That's why we're excited to announce our new SERPs Comparison module, giving you unprecedented insight into how search results evolve across time, location, devices, and more.
Why SERP Comparison Matters Now
With the introduction of AI Overviews (AIOs) and Google's continuous algorithm updates, SERPs are more dynamic than ever. Understanding these changes—and how they affect your visibility—requires sophisticated comparison capabilities. We now track AI Overviews in detail and this new feature takes your understanding of what's happening in the SERPs to even greater heights.
Comprehensive Comparison Dimensions
Our new module allows you to compare SERPs screenshots or ranking tables across multiple key dimensions:
1. Temporal Analysis
- How has the SERP changed between two dates?
- Compare results between any dates within a 120-day window
- Track changes from day to day, week to week, or month to month
- Historical tracking soon expanding to 1 year
- Identify trends and patterns in SERP evolution
Authoritas screenshot from SERP comparison tool
2. Search Engine Variations
How does my ranking for the same keyword vary from search engine to search engine?
- Compare results across different search engines:
- Google vs Bing
- Bing vs Yahoo
- Baidu vs Sogou
- Track variations in your ranking performance across all major search engines
Compare the SERP and your rankings across different search engines
3. Device and Configuration Differences
How different are the rankings between mobile and desktop devices? Who’s dropping on mobile devices?
- Compare ranking configurations:
- Mobile vs Desktop results
- Safe Search ON vs Safe Search OFF (coming soon)
Compare mobile vs desktop rankings and SERP layouts
4. Geographic Insights
Have you ever wondered how the SERP differs across the country or between countries? Well now you can easily see for yourself.
- Compare results across different countries
- Analyse international SERP differences
- Understand local search variations
- Compare results across cities: e.g. Liverpool vs Manchester, or, New York vs Chicago
Compare your rankings from two locations at once
5. Keyword Variations
Is Google ranking keywords that are close variants of each other the same? Are the AI Overview Snippets and ranking pages identical, similar or completely different?
- Compare similar keywords:
- Singular vs plural forms
- Related terms
- Identify ranking patterns across keyword variations
Spot subtle changes in the SERPs results and rankings for very similar keyword phrases
6. AI Overview Impact
How many results appear when an AIO is expanded? How far down the page is my organic rank pushed?
As Google rolls out AI Overviews internationally, these AI-generated summaries are dramatically reshaping the search landscape and impacting organic visibility. Authoritas now offers comprehensive AIO tracking that goes beyond simple detection, providing deep insights into how these AI-powered SERP features affect your rankings and visibility. Learn how our platform expands and captures complete AIO content, tracks ranking positions across devices, monitors competitor movements, and provides actionable data through detailed exports and integrations. Discover why traditional SERP tracking isn't enough and how you can prepare your SEO strategy for the AI-driven future of search.
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