Looking for new ways to produce more content, more efficiently? (Who isn’t?) Authoritas has designed a new module to help with just that. Our new AI Content Assistant tool will help you create new content with only a few keywords or phrases.
The AI Content Assistant is designed to be very simple to use. You just add a few keywords or phrases to describe what you want to write about, and then select what type of content you are looking for.
The AI then goes to work and in <1 minute will come back with some suggested content, like you can see below, which you can then copy, make some small edits and paste into your document or CMS.
The output options are:
- Meta Title
- Meta Description
- eCommerce PLP Summary
- Buying Guide
- Article Outline
- A ‘How-to’ style article outline
If you select Meta Title or Meta Description then a couple of additional input fields appear to allow you to add in your brand name or domain name, type of page (e.g. text generated for a blog page will be different to an ecommerce landing page) and tone of voice (e.g. professional, cool or casual).
Use Cases We Plan to Solve:
- Automatically re-write site wide meta data that is missing, duplicated or too short.
- Add buyer friendly advice to all ecommerce category pages (PLPs) to improve conversions and page quality
- Provide article outlines at scale, to help SEOs solve issues highlighted by our “Smell of the SERP analyser” which shows you where you have the wrong type of content to perform well for the keywords you want to target
In the following example, we’ve taken a product and some of relevant facets from an eCommerce landing page, e.g., Corner sofas, colours, leathers.
As you can see in the example above, we have added our keywords ‘Corner Sofas’, ‘£1569 – £3050’, ‘Colours’ and ‘Leather’. We have then added a brand, ‘swooneditions.com’ and have selected a couple of features we want to highlight such as ‘great prices’ and ‘happy customers’. The tone of voice was set to ‘Professional’ and the Page Type to ‘Category Landing Page’. All of this helps the AI to pull in relevant brand names, prices and terms and tailors the output to the brand’s tone of voice as best it can.
After a minute or so, the AI will return some suggested content that you can use as a starting point to help draft your article outline, expand key concepts or sections of an existing article, optimise your page or create unique meta data.
Sorry, the AI will not do all the work for you; you still have to do some work 🙂
The tool is not designed for automatic posting of content. All AI produced content must be reviewed and edited by a human before publishing. The internet has enough spam, let’s not add to it. This is designed to work in concert with an editor to make them much more productive and to improve the overall quality of the content produced by ensuring all aspects of a topic can be covered in as much depth as the editor desires.
If you like the output, simply copy and paste it into your favourite word processor or CMS and start editing. If you think the content misses the mark, then simply tweak the inputs and try again.
You can always get more specific with the exact colours, types or materials or other relevant attributes for your product or service to produce something very tailored to your website.
There is a limit to how many keywords you can input. General rule of thumb is provide more than one keyword to give the AI a gist of what you are specifically interested in.
If you don’t like the results then you can simply try again – the AI is stochastic so you will get slightly different results each time. Or alternatively, add or remove keywords, change the page type and tone of voice. Experiment to find the right formula that works well for your specific use case.
6 Different Content Types You Get from This API
Hopefully, Meta Types and Meta Descriptions are self-explanatory. But here’s a quick explanation of the other categories of output and what they are designed to help with.
eCommerce PLP – this is designed to write a short summary of the contents of your key category landing pages. It’s formulated to provide buying advice or factors a user might want to consider before buying a product. This is designed to improve relevance for users and search engines.
Buying Guide – this is similar to eCommerce PLP – as it produces some informative content that might attract users who are slightly higher up the buyer journey funnel and hopefully help them determine which factors are most important for them to consider when buying your product. Again, this content could be reviewed and edited before being added to the relevant PDP or PLP, or it could be used as the basis for a new Buying Guide page that could then be used to generate internal links to your relevant PLPs and PDPs.
Article Outline – This is designed to give you a list of topics or sub-topics about a particular concept or entity so that you can provide a content writer or editor with a list of suitable suggestions to structure an article around. This normally produces a short A-Z list (obviously not all entities will give 26 topics!), a numbered list or a list of questions.
“How-to” Article Outline – similar to the Article Outline, this is designed to give you a couple of steps in a process related to the keywords you have entered. It’s designed to produce the kind of succinct numbered lists with short descriptions designed to help a user accomplish a task. This kind of content can be edited and is a good way to produce the right kind of content to rank for Featured Snippets.
You can run all 6 output types at once or one or several at a time. Please be respectful of the limitations and potential costs of the API, as each separate output is a separate query and each one costs us real money), so asking for all 6 outputs at once is 6x more expensive than running just one type of query. So, if you run unnecessary requests then this will simply waste resources and ultimately make the cost of this feature higher than it might otherwise need to be for everyone!
Final point, just to remind you again, this is NOT designed to be used for producing spammy content and automated posting and is contrary to our terms of service. You are strongly advised to always review and edit the content before publishing.
Do please give us feedback on the community: https://theoptimisers.authoritas.com/groups/5127340/feed and tell us what type of content templates we could help you produce!
We’re rolling this out from Wednesday 9th March, so do contact your account manager or message us via the in-app chat if you would like us to turn this beta version on for your account.
If you would like to try it then please join the Beta Testers group.
Once we have sufficient feedback, we envisage automating more aspects of this to help SEOs improve site quality at scale.
Don’t forget to reach out to be one of the first to try the software for yourself!
